Purposeful in design. Exacting in craft. Released in limited quantities, where quality is never compromised.
Florel Collection
Our Story
Every woman carries more than a bag—she carries her story.
Florel was born from my belief that beauty and strength can live in the same place. For years, I helped entrepreneurs find profit, purpose, and freedom through their numbers. But I’ve always believed wealth is more than money—it’s the art of living boldly and beautifully.
I set out to design bags you grow into—pieces that feel just as right years from now as they do at first carry. Soft luxury. Memorable. Everlasting.
Florel is named for my children, Florence and Emanuel. The name—and the brand—represent heart and legacy, shaping everything I create. Each Florel piece is a celebration of becoming, crafted with intention and inspired by the courage it takes to step into who you want to be.
Wherever you dare to go in life, may your bag quietly remind you that you are a masterpiece.
-Susanne Mariga
Founder and Designer
Designed with Intention.
Crafted with meaning.
Florel bags are crafted by skilled artisans using premium leather and produced in limited quantities. Rooted in heritage and elevated by thoughtful design, each piece balances beauty, function, and longevity—created to move with you through every chapter of your story.
Founder's Gift
To celebrate our launch, customers will receive a complimentary Florel silk twilly scarf (while supplies last) and be welcomed into the Florel Insider Circle—the first to hear about new bag launches, limited releases, and Florel news.